What was John the Baptist like? We hear in the Scriptures that he had rough clothes and an ‘I’m a celebrity get me out of here’ diet. This was not to kick-start an ailing television career; it seems to have been part of who he was.

He was clearly forceful and forthright – people flocked to him in repentance and he didn’t pull his punches even when preaching to and about King Herod.

John’s straight-talking approach seemed to cast a spell on many – even Herod liked to listen to him. It is clear that he was one of those public speakers who could win hearts and minds and if he had been tempted to seek glory for himself it would have been within his grasp.

We are so used to the idea that John quietly stepped to one side when Jesus came that we take it for granted. But John was truly a remarkable person without ambition or jealousy.

Despite all his talents and powers he recognises that the one who follows is far greater than he could dream of being. Even more provoking is the humility in his self-portrayal as unworthy even to undo the sandal-strap of Jesus.

Does John speak humbly because he has a low opinion of himself or is it because he realises how important Jesus is? Jesus said that, of all the prophets, there had never been a greater than John the Baptist. So Jesus knew how important John was and yet he went on to say that the least in the kingdom of heaven is greater.

There is a lesson for us here. Humility is not about putting ourselves down or saying that we are terrible. Instead, it involves looking at others, recognising how tremendous they are and giving them due credit. John was truly great and Jesus wants us to realise that there is something even greater going on in each of us.

From this moment onwards Baptism is changed. It takes on a new quality that takes us beyond our being forgiven to our being made like Jesus - a child of God. We believe Jesus is God’s only and eternal Son and he gives to all who receive this new form of Baptism a special dignity.

In the Sacrament of Baptism he invites us to be part of the family of the Trinity, making his Father, our Father, giving us the Holy Spirit and making us heirs with him to the kingdom. This is what lifts us to a new level beyond John and his baptism of repentance.